Donatella Versace is building something new. This time, she’s doing it with Revolve.
There is something particularly interesting about watching a fashion icon start again.
Donatella Versace has spent nearly three decades shaping one of fashion’s most recognizable houses. Now, she is stepping into a completely different kind of fashion story, one that begins not inside an established luxury house, but with Revolve.
On September 21, 2026, Donatella Versace and Revolve Group announced a new independent venture spanning fashion and beauty. The first products are expected to arrive in 2027, while the name of the new brand remains under wraps.
For now, the details are intentionally limited.
But the pairing tells us quite a lot.
Why Revolve?
Revolve has become one of the defining fashion retailers of the digital era. Built in Los Angeles, the company grew alongside the rise of social media, influencer culture and a new generation of consumers who discover fashion through their screens as much as through traditional retail.
It changed the idea of what an online fashion retailer could be.
Revolve didn’t simply sell the brands people already knew. It created a world around fashion: the people wearing it, the places they were wearing it, the events surrounding it and, perhaps most importantly, the feeling of discovering something before everyone else did.
That instinct for discovery is part of what makes this new partnership so intriguing.
Because Donatella understands discovery, too.
She understands how to create an image that stays with you.
A new kind of Donatella
For anyone who knows Donatella primarily as the woman behind Versace, this new venture marks a significant shift.
Following the death of her brother, Gianni Versace, in 1997, Donatella stepped into the creative leadership of the family fashion house. Over the next three decades, she helped define the modern Versace identity: glamorous, provocative, confident and deeply connected to popular culture.
In 2025, she stepped down as Versace’s Chief Creative Officer and became the house’s Chief Brand Ambassador. The company described the transition as part of a planned succession, with Dario Vitale taking over the creative role.
Donatella remained very much part of the fashion conversation. But for the first time in nearly 30 years, she was no longer responsible for designing the Versace collections.
Now, she’s designing again.
Just not for Versace.
The meeting of two fashion worlds
This is where the Revolve partnership becomes particularly compelling.
Donatella comes from a fashion world built around fashion houses, runway shows, editors, supermodels and decades-long creative legacies.
Revolve comes from a world built around immediacy.
The scroll.
The save.
The post.
The celebrity moment.
The outfit you see online and immediately want to know where it’s from.
Neither world is disappearing. In fact, fashion increasingly lives somewhere between the two.
And this venture seems designed to occupy that space.
Revolve brings its digital expertise, technology, retail infrastructure and global reach. Donatella brings decades of creative experience and an understanding of how to turn clothing into culture.
The result is not being positioned as a continuation of Versace.
It’s something independent.
Something new.
And then there’s beauty
The fact that this venture will include beauty is worth noting.
Fashion and beauty have become increasingly intertwined, with designers and fashion companies moving beyond clothing into cosmetics, fragrance, haircare and skincare.
For Revolve, beauty is already becoming an increasingly important part of its world.
For Donatella, it creates another way to translate her visual language beyond the runway.
We don’t yet know what that will mean in practice.
There has been no product reveal, no campaign and no brand name.
And perhaps that’s what makes the announcement feel so exciting..
SOURCES
Reporting and details from Vogue, Revolve Group, Capri Holdings and Reuters
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